How We Developed Our Vegan Lasagne

David Beaver
We first began developing our vegan lasagne in June 2020, and we released it in January 2021. We came up with the concept, the recipe, and the packaging for Root Kitchen's Lasagne, as well as the rest of our launch range including the popular Vegan Shepherd's Pie and Tofu Tikka Masala, in just six months.

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New Vegan Meals - New Product Development

David Beaver
To be honest, before joining my wife's family business I had no experience of the food industry, so until I started chatting to Rishma about developing a new range of vegan meals I pretty much underestimated the amount of effort required to bring a product to market.

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