Increasing the Number of People Following a Plant-Based Diet: Are Vegan Ready Meals the Solution? - Root Kitchen UK

Increasing the Number of People Following a Plant-Based Diet: Are Vegan Ready Meals the Solution?

David Beaver

Vegan Ready meals could well be the answer to encourage more people to adopt Plant-Based diets despite common misconceptions surrounding taste, affordability, and accessibility.

Meat consumption has been in the news a lot recently, and for good reason. From the harmful emissions to pollution and global health crises, the farming and consumption of animals are having negative impacts on both our planet and human health. Not to mention the countless animals that suffer to become a part of our meals, from Sunday roasts to lunchbox sandwiches.

Experts in science, the environment, and medicine all agree that our food system is outdated, unsustainable, and broken. While some food producers are working tirelessly to come up with new ways to feed our fast-growing population, the reality is that the problem is bigger than just production.

A recent study conducted in the UK in June found that 57% of millennials are now eating meat-free three to four times a week. And just over half (52%) of those aged over 65 said the same. While this is a positive step, experts stress that more needs to be done.

Research from 2018, which is still the most comprehensive analysis of the food system's impact on the planet, revealed that people in the UK and US must reduce their beef consumption by 90% if they want to avoid a climate catastrophe. This stark warning is a call to action for everyone to reduce their meat consumption.

However, reducing meat consumption is easier said than done. Taste, affordability, and accessibility are significant barriers that need to be addressed. While progress has been made, it is clear that there is still a long way to go.

Enter Root Kitchen Vegan Ready Meals

Root Kitchen, the plant-based ready meal brand, has launched a new range of vegan ready meals to tap into the growing popularity of convenience food among young people in the UK.

According to a survey conducted by Statistica, around one in five 18-34-year-olds regularly consume prepared and convenience food. Last month, Root Kitchen expanded its portfolio with three new options: Vegan Thai Green Curry, Penne Arrabiata, and a delicious Vegan Korma. These 400g meals can be prepared in under eight minutes and come at an affordable price point of £4.50 per portion.

Despite the stereotype of ready meals being unhealthy and lacking in taste, Root Kitchen's offerings contain no animal products and are more nutritious and satisfying than typical ready meals.

The Thai green curry has 16g of protein, as does the vegan korma and the Penne Arrabiata includes 8g of protein, all without compromising on taste.

All three of Root Kitchen's new plant-based ready meals are rich in protein, low in saturated fat, and a source of fiber. Co-founder David Beaver praises the team for creating meals that are similar to meat-based classics.

The meals are due to launch in spring 2022. For more information about Root Kitchen, visit the company's website or social media pages.

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