For years, society has linked masculinity to certain ideals—strength, dominance, and, perhaps most notably, a hearty appetite for meat. If you’re not the one at the barbecue, flipping steaks and grilling sausages, it’s been suggested that you’re somehow less of a man.

At the heart of this stereotype is the idea that a real man should be a carnivore. From advertisements to films and TV shows, the image of the meat-eating alpha male is deeply embedded in popular culture. Men have been led to believe that consuming animal products, particularly meat, is synonymous with power and virility. Veganism, on the other hand, has often been dismissed as the realm of the weak or, in some circles, as “unmanly.” If a man chooses a plant-based lifestyle, he’s been given the derogatory label of a “soyboy,” with the insinuation that he lacks the traditional traits of masculinity.

However, it's time we reassess these outdated views. Veganism is not about undermining masculinity or adhering to anyone’s narrow definitions of manhood. It’s about making conscious choices to protect the environment, promote animal rights, and enjoy delicious, healthful food. And it’s about breaking free from the constraints of toxic masculinity that have long influenced what men should or shouldn’t eat.

In this article, we’ll challenge the misconception that veganism and masculinity can’t coexist, examine the rise of plant-based diets among men, and offer a new perspective on the foods we eat and why they matter. And yes, we’ll happily embrace our “soyboy” title if it means challenging outdated norms for good.

The Rise of Veganism Among Men

Over the last decade, there’s been a noticeable shift in the number of men embracing veganism and plant-based diets. Athletes, actors, and other high-profile figures are helping to lead the charge, and they’re doing it proudly. One such example is Lewis Hamilton, a name synonymous with Formula 1. In 2017, Hamilton announced his decision to adopt a vegan diet, citing both animal rights and health benefits as his primary motivations. Since then, he has remained at the top of his sport, demonstrating that athletic performance and plant-based nutrition are not mutually exclusive.

Similarly, Arnold Schwarzenegger—an icon of strength and masculinity—has also transitioned to a largely plant-based diet. The former bodybuilder and action star has been eating primarily vegan for over three years, noting that he doesn’t need meat to maintain his muscle mass. Despite turning 73, Schwarzenegger remains in remarkable physical shape, defying the age-old notion that protein equals meat. His story is a testament to the fact that real strength, whether physical or mental, comes from embracing what works for you, not adhering to outdated stereotypes.  Check out our article on how to get enough protein on a vegan diet for more information of vegan protein sources.

For both of these men, the choice to go vegan wasn’t about sacrificing their masculinity—it was about making a personal choice that aligned with their values and supported their health, there is also significant research on why following a plant based diet is good for your heart.

The Myth of ‘Meat Equals Manliness’

The idea that eating meat is inherently tied to masculinity is a marketing tactic that has been drilled into our consciousness for decades. Advertising campaigns have long associated meat consumption with strength, virility, and success. In these campaigns, meat is not just a food; it’s a symbol of manhood. The message is clear: real men eat meat. This form of marketing preys on male insecurities, suggesting that men who avoid meat are somehow less masculine.

In the veganism documentary The Game Changers, this issue is explored in-depth as some of the world’s toughest athletes share their experiences with plant-based diets. The film highlights how professional athletes, including weightlifters and martial artists, are thriving on plant-based nutrition, contradicting the long-standing myth that meat is necessary for muscle building or peak performance. The idea that meat equals muscle is both outdated and misleading.

Embracing Diversity in Diet and Masculinity

It’s time to embrace the idea that masculinity is diverse. Just as men come in all shapes, sizes, and personalities, so too can their dietary choices. Whether you’re a bodybuilder, a footballer, or an office worker, your food choices don’t define your masculinity. Men should feel empowered to choose the foods that make them feel strong, healthy, and fulfilled, regardless of societal pressures.

Veganism is not about rejecting masculinity—it’s about redefining it. It’s about saying that strength can come from plants as much as it can from animal products. It’s about rejecting the idea that a man’s worth is defined by what he eats and, instead, focusing on what makes him feel his best.

It’s not just about the food itself, either. Veganism can be a way to cultivate mental and emotional strength. Many men find that a plant-based diet leaves them feeling more energised, clear-headed, and grounded. Whether it’s the reduction of inflammation or the increase in stamina and recovery time, a plant-based diet has been shown to benefit athletic performance and overall wellbeing.

Why We Love Soy

Now, let’s talk about one of the most demonised ingredients in the “soyboy” narrative: soy. For some reason, soy has been villainised in the mainstream media as being somehow “too feminine” or “weak.” But soy is, in fact, an incredibly versatile and nutrient-packed food. It’s a rich source of protein, essential amino acids, and micronutrients. It’s also incredibly sustainable and can help lower your environmental footprint. Soy-based foods like tempeh, tofu, and soy milk are protein-rich, satisfying, and highly adaptable, making them an excellent addition to any diet—regardless of gender.

And for those worried about soy’s impact on masculinity, it’s worth noting that scientific research has shown no evidence that moderate consumption of soy has any adverse effects on male hormones. In fact, many male athletes and bodybuilders incorporate soy into their diets without any issues. If loving soy makes us “soyboys,” then we wear the label proudly.

Moving Past the ‘Soyboy’ Stereotype

It’s time we move away from the outdated and narrow stereotypes that tell men what they should or shouldn’t eat. The narrative that meat equals masculinity is not only untrue but harmful to both men and the planet. As more men begin to realise the power of plant-based eating, the stigma surrounding veganism will continue to fade. And while we don’t think there’s any need to label anyone, we’re happy to embrace the idea of being a “soyboy” if it means supporting a more sustainable, ethical, and healthy way of living.

In conclusion, the choice to adopt a vegan diet is not about weakening or emasculating oneself—it’s about empowerment, choice, and breaking free from limiting beliefs. Men can be strong, athletic, and powerful while enjoying plant-based meals. Whether you're cooking with tofu, tempeh, or enjoying a protein-packed vegan shake, you’re contributing to a world that’s healthier for everyone. So, if you want to join the ranks of strong, healthy, and compassionate men who are breaking the mould, the journey to plant-based eating is waiting for you.

Ready to Join the Plant-Based Movement?

If you’re still unsure about veganism, don’t worry. You’re not alone. But the good news is that you don’t have to do it alone either. Start small, try new recipes, and discover the power of plant-based foods. Your body, the planet, and animals will thank you. Plus, who knows? You might just feel stronger than ever before.

Embrace your inner soyboy. It’s time to eat delicious, sustainable food and live your best, most authentic life.