The demand for plant-based products has seen an impressive surge over recent years. Consumers are increasingly seeking out plant-based alternatives—not just for health reasons but also for environmental sustainability. Plant-based ready-meals, in particular, are quickly becoming a significant market player as they blend the growing interest in veganism with the convenience of ready-to-eat meals. In this article, we’ll explore the untapped opportunities in the plant-based ready-meal space, uncover emerging trends, identify gaps in the market, and discuss the exciting innovations shaping its future.

A Growing Market for Plant-Based Ready-Meals

The plant-based sector is booming, with a current market value of approximately USD 11.3 billion in 2024. This figure is expected to grow at an impressive compound annual growth rate (CAGR) of 12.2% from 2024 to 2033, reaching a staggering USD 35.9 billion by the end of the decade. As more people adopt plant-based diets for health, ethical, and environmental reasons, the demand for plant-based products is reaching new heights.

Simultaneously, the global ready-meal market is also on the rise. Experts predict that this market will reach USD 391.1 billion by 2034, driven by an ever-growing desire for convenience in food preparation. In the UK, research suggests that more than three-quarters of adults buy ready-meals, with 30% consuming them weekly. Likewise, in Germany, 84% of consumers report enjoying ready-meals or meal kits, with this number steadily increasing over recent years. This combination of growing interest in plant-based foods and the expanding ready-meal market has resulted in plant-based ready-meals claiming a 40.3% share of the global market.

As consumer demand for plant-based alternatives continues to rise, the foodservice sector and retailers have been quick to respond. Supermarkets are increasing their plant-based offerings, while restaurants and fast-food chains are beginning to offer plant-based versions of their most popular meals. Major corporations, such as Unilever, Nestlé, and McCain Foods, have also invested heavily in the development of plant-based ready-meals. This shift signals a broader trend toward innovation in the space, with more and more companies jumping on the plant-based bandwagon.

For those looking for an easy, sustainable way to enjoy plant-based meals, Root Kitchen offers a variety of delicious prepared vegan meals. These meals cater to the growing need for convenience without sacrificing nutrition or taste.

Key Trends Shaping the Plant-Based Ready-Meal Space

The plant-based ready-meal market is evolving, driven by several key trends. As consumers increasingly demand convenience without sacrificing health or environmental sustainability, brands must adapt to meet these expectations.

1. Health and Clean-Label Products

Health-conscious consumers are demanding more from their ready-meals. Today’s consumer is not just looking for a quick fix; they want meals that align with their values and contribute to their overall well-being. As a result, the demand for clean-label products, which are free from artificial additives, preservatives, and unnecessary chemicals, is growing. Consumers are also becoming more aware of the environmental impact of their food choices, favouring products with transparent ingredient sourcing and sustainable production practices.

Root Kitchen, known for its vegan ready meals, offers clean-label options that align with the desires of modern consumers. Their meals are crafted with care, providing both healthy and delicious choices for those seeking convenience without compromise.

2. Technological Advancements in Food Processing

The evolution of food technology is significantly shaping the plant-based ready-meal sector. Advances in food processing techniques have enabled producers to create plant-based products that closely mimic the taste and texture of traditional meat and dairy products. Pea, chickpea, and soya proteins have become the leading alternatives for creating plant-based ready-meals that appeal to meat-eaters and vegans alike.

As technology continues to evolve, we can expect further innovation in plant-based proteins, including those derived from cellular agriculture and fungi-based ingredients. These developments offer exciting opportunities to improve the taste and texture of plant-based products, addressing one of the main challenges faced by plant-based food producers—making plant-based meals as appealing as their animal-based counterparts.

3. Sustainable Packaging

Packaging is another area where sustainability plays a significant role. As environmental concerns continue to rise, consumers are increasingly turning towards brands that prioritise eco-friendly packaging. The use of biodegradable, recyclable, or compostable materials is becoming a key trend in the plant-based ready-meal market. For brands to remain competitive, embracing these sustainable packaging solutions is no longer optional but essential.

Identifying Whitespaces in the Market: Opportunities for Innovation

While the plant-based ready-meal market has experienced significant growth, there are still several untapped opportunities for innovation. In particular, brands that can address the following gaps stand to gain a substantial competitive advantage.

1. Diverse Global and Ethnic Cuisines

Despite the growing range of plant-based ready-meals, much of the current offering is limited to Western-inspired dishes. While companies like Tesco are beginning to introduce more diverse flavours, there is still a noticeable gap in offering ethnic and global cuisines. Asian, Middle Eastern, and African flavours remain underrepresented in the plant-based ready-meal market. This presents a prime opportunity for businesses to innovate and introduce more variety to the category, appealing to consumers’ growing desire for diverse, authentic flavours.

For example, plant-based versions of popular dishes such as Indian curries, Mexican tacos, or Japanese ramen could capture the attention of consumers who are seeking something beyond the typical pasta or burger options. By tapping into regional and cultural cuisines, companies can expand their offerings and reach new consumer segments.

2. Premium and Gourmet Options

Another gap in the market is the lack of premium and gourmet plant-based ready-meals. While supermarkets are well-stocked with affordable, everyday plant-based options, the premium sector is still relatively underserved. Many consumers are looking for high-end, ready-to-eat meals that feel indulgent yet align with their plant-based lifestyle.

Luxury plant-based meals that feature high-quality ingredients, such as organic vegetables, gourmet sauces, and innovative flavours, could attract consumers willing to spend more for a premium dining experience at home. These products could also cater to special occasions or fine-dining experiences, offering plant-based alternatives to traditional luxury foods.

3. Breakfast-Based Ready-Meals

Most plant-based ready-meals focus on lunch and dinner, with relatively few options for breakfast. As more people embrace plant-based eating, there’s an opportunity to cater to the increasing demand for convenient, nutritious breakfast meals. This is especially true in markets where early risers and busy workers are looking for healthy, grab-and-go options to start their day.

In Japan, for example, the rise in the number of women in the workforce has created a growing demand for ready-made breakfast meals. Plant-based alternatives for breakfast staples such as porridge, granola bowls, and smoothies could easily tap into this trend, offering quick, balanced meals to those on the go.

4. Special Dietary Needs

Consumers with specific dietary requirements, such as gluten-free, soya-free, or allergen-friendly diets, are often underserved in the plant-based ready-meal market. As awareness of food allergies and intolerances grows, there’s a significant opportunity to cater to these needs with specially formulated plant-based meals. High-protein options are also in demand, with 36% of consumers worldwide citing protein content as a decisive factor when buying plant-based products.

By offering products that meet these specific dietary needs, brands can appeal to a broader consumer base and ensure they are meeting the growing demand for specialised plant-based foods.

5. Wholefood-Based Ready-Meals

With the rise of health-conscious consumers, there’s also an increasing interest in wholefood-based ready-meals. These meals, which focus on minimally processed ingredients, cater to those who want to eat clean without spending hours in the kitchen. Think hearty vegetable stews, quinoa bowls, or roasted vegetables with grains.

Wholefood-based meals offer a healthier alternative to heavily processed plant-based options and appeal to consumers looking for more natural, nutrient-dense meals. For brands, this is an opportunity to tap into the growing trend of wholefood eating and clean labels.

For those seeking frozen vegan meals, Root Kitchen offers convenient options that are not only delicious but also packed with clean ingredients to keep your meals wholesome and healthy.

What’s Next for Plant-Based Ready-Meals?

The future of plant-based ready-meals is an exciting one, with numerous opportunities for innovation and growth. The integration of alternative proteins, such as fungi-based ingredients or those produced through cellular agriculture, will play a major role in shaping the sector. These innovations will enhance the texture and flavour profiles of plant-based ready-meals, making them even more appealing to a wider audience.

The demand for regional and authentic flavours will also drive the diversification of plant-based offerings. As consumers continue to seek new culinary experiences, the exploration of ethnic cuisines will become a key focus for food brands.

Moreover, the rise of younger generations who value convenience, transparency, and ethical food practices will fuel the market’s growth. The expansion of e-commerce platforms and social media will provide consumers with greater access to plant-based products, further driving the demand for ready-meals.

For those looking for vegan meals delivered, brands like Root Kitchen are leading the way, making it easier than ever to enjoy plant-based meals without leaving the house.

Actionable Insights for Food Industry Professionals

To tap into the growing plant-based ready-meal market, food industry professionals must focus on innovation, sustainability, and meeting underserved market segments. Here are some key strategies for businesses:

1. Invest in Innovation: Expand product offerings to include ethnic, premium, and functional ready-meals to attract new consumer segments.
2. Improve Taste and Texture: Focus on enhancing the quality of current plant-based products to improve consumer satisfaction and loyalty.
3. Collaborate with Tech Startups: Partner with companies that specialise in food technology and sustainable packaging to drive faster innovation.
4. Leverage E-commerce Platforms: Expand distribution channels through online platforms and social media to reach a broader audience.
5. Embrace Transparency: Build consumer trust by providing clear information about ingredient sourcing and packaging practices.

By capitalising on these opportunities, food industry professionals can position themselves at the forefront of the rapidly expanding plant-based ready-meal market.

Conclusion

The plant-based ready-meal market is a dynamic and rapidly growing sector, with enormous potential for innovation. By addressing current gaps in global cuisine offerings, premium options, and dietary needs, businesses can lead the way in shaping the future of plant-based eating. For those who want a quick, easy, and healthy solution, Root Kitchen is a fantastic choice, offering a wide range of prepared vegan meals that are as convenient as they are tasty.